1 year ago
214 Bella Hadid stepped out in New York on Wednesday wearing a look from Christian Dior‘s archives. The supermodel is currently promoting her new fragrance brand, ‘Ôrebella, which officially launched on Thursday.
Hadid opted for a sheer nude gown from Dior’s spring 2004 collection, which was designed by the label’s former creative director, John Galliano. Her frock featured corsetry, raw hem appliqués and a skirt lined with fringe. The Kin cofounder completed her look with a pair of peep-toe mules.
Stylist Molly Dickson, whose other clients include Lana Del Rey and Sydney Sweeney, selected a piece from vintage sourcer OpulentAddict.
Hairdresser Bryce Scarlett styled Hadid’s brunette tresses in waves, while makeup artist Nadia Tayeh gave the model brown eyeliner and coral blush.
Hadid’s latest business venture, ‘Ôrebella, was announced in February. Hadid shared a brief video teaser to her account, along with the tag line “Reveal your alchemy on 5/2.” She also linked to ‘Ôrebella‘s Instagram page, which has nearly 200,000 followers.
A trademark filing dated to 2022 reveals that ‘Ôrebella will likely sell a variety of scent-related goods, including fragrance, incense, body lotions, oils, shampoo, conditioner and candles, according to the application.
On Tuesday, Hadid spoke exclusively with WWD about her new product line.
“My way into fragrance was being on my farm with our lavender plants, and we have a cute health food store down the street from my house there,” she said. “They have the craziest variety of essential oils, and I’m obsessed with putting things together that you wouldn’t normally smell.”
‘Ôrebella’s first launch comprises three perfumes, all priced at $100.
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