ROOTS. ROCK. STYLE. From Art to Runway — The Cultural Kick-Off to NY Fashion Week & Reggae Month 2026

ROOTS. ROCK. STYLE.
From Art to Runway — The Cultural Kick-Off to NY Fashion Week & Reggae Month 2026

On Saturday, February 7, 2026, New York City becomes the global crossroads of culture, fashion, and music as Roots Rock Style: Art & Fashion takes center stage at the historic Holy Apostles Ballroom in Chelsea. Presented by the Reggae Museum and the Jamrock Museum, the event officially kicks off New York Fashion Week and launches Reggae Month, marking a powerful opening to the global fashion calendar and the month-long celebration of reggae culture.

As a flagship event within The Reggae Experience, Roots Rock Style is not just a fashion show—it is a cultural statement.

A Global Fashion Moment Rooted in Reggae Culture

Roots Rock Style redefines the runway by fusing Caribbean heritage, African influence, and reggae’s global legacy into a high-fashion, museum-curated experience. This immersive evening brings together art exhibitions, runway fashion, and cultural storytelling, honoring the roots of reggae while showcasing how its influence continues to shape contemporary global style.

From bold silhouettes to handcrafted textures, designers draw inspiration from reggae’s journey—from grassroots movements to international runways—translating rhythm, resistance, and identity into wearable art.

Where Art Meets Runway

At the heart of the event is a curated art and fashion exhibition, highlighting visual art, design, and craftsmanship inspired by reggae culture and Caribbean aesthetics. Guests move through a living gallery before transitioning into a runway presentation that reflects the evolution of reggae style—from heritage and tradition to modern luxury and global innovation.

Each look tells a story. Each piece reflects culture in motion.

The Official Kick-Off to NY Fashion Week

Positioned at the intersection of culture and couture, Roots Rock Style opens the New York Fashion Week season with purpose. It sets the tone for a week defined not only by trends, but by identity, sustainability, and cultural influence—reminding the fashion world that style has roots, rhythm, and responsibility.

As the first major fashion moment of the season, the event attracts designers, artists, cultural leaders, press, and tastemakers from around the world.

Part of The Reggae Experience

Presented as part of The Reggae Experience, Roots Rock Style sits alongside a broader ecosystem of cultural programming celebrating reggae’s impact on music, fashion, art, and global lifestyle. Through museum-led storytelling and contemporary expression, the experience bridges generations and continents—connecting legacy with the future.

Event Details

Roots Rock Style: Art & Fashion
Date: Saturday, February 7, 2026
Time: 7:30 PM
Venue: Holy Apostles Ballroom
Address: 296 9th Avenue, New York, NY 10001

More Than an Event—A Cultural Movement

Roots Rock Style is where reggae heritage meets high fashion, where museums meet runways, and where culture takes its rightful place at the forefront of global style. It is a celebration of creativity, resilience, and influence—opening Reggae Month and New York Fashion Week with intention, excellence, and unmistakable style.

Roots. Rock. Style.
From art to runway. From culture to couture.